Moderation in the Digital Age: A Biometric Study on Trust and Engagement in Response to Misinformation Warnings

The present study examines how different misinformation content moderation approaches influence users' trust, perceptions, and biometric responses related to attention and affective states. We propose a within-subject experimental study with three conditions: platform-driven moderation, community-driven moderation, and no moderation. By comparing these, we assess user reactions to misinformation warnings. Using eye-tracking, galvanic skin response (GSR), and facial expression analysis, we explore how these responses relate to users’ trust in moderation and willingness to engage (like, comment, share) with flagged content. This research contributes to a deeper understanding of how different moderation approaches shape user trust and engagement, informing the development of evidence-based strategies for balancing misinformation control and freedom of expression.

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Publication Details

Journal
Journal of the Association for Information Systems
Published
2025-08-15
Primary Topic
History of Medical Practice
Type
article
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article

Moderation in the Digital Age: A Biometric Study on Trust and Engagement in Response to Misinformation Warnings

Journal of the Association for Information Systems
History of Medical Practice
article

Moderation in the Digital Age: A Biometric Study on Trust and Engagement in Response to Misinformation Warnings

article en

Abstract

The present study examines how different misinformation content moderation approaches influence users' trust, perceptions, and biometric responses related to attention and affective states. We propose a within-subject experimental study with three conditions: platform-driven moderation, community-driven moderation, and no moderation. By comparing these, we assess user reactions to misinformation warnings. Using eye-tracking, galvanic skin response (GSR), and facial expression analysis, we explore how these responses relate to users’ trust in moderation and willingness to engage (like, comment, share) with flagged content. This research contributes to a deeper understanding of how different moderation approaches shape user trust and engagement, informing the development of evidence-based strategies for balancing misinformation control and freedom of expression.

Journal of the Association for Information Systems
Loyola University Chicago (US)
Peace, Justice and strong institutions
Openalex Percentile: Top 39%
History of Medical Practice
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