Menstrunormativity in India: Deconstructing the Concealment Imperative and the Politics of Social Respectability

The issue of menstrual health management (MHM) is a significant concern that has garnered attention from menstrual activists due to its profound impact on the sexual and reproductive health (SRH) of menstruators. This study delves into how menstruators navigate their SRH in India by examining how they adhere to traditional menstrual practices to uphold concealment norms and the politics of social respectability. The aim of the study was to analyze menstrual practices, explore the socio-cultural factors shaping the choice of menstrual products, and assess awareness regarding the toxicity of disposable menstrual products. The findings indicate that a product-centric approach to menstrual management contributes to negative menstrual narratives, thus reinforcing self-surveillance and a sense of detachment from one’s own body. The study advocates for dispelling the notion of menstrual blood impurity perpetuated by the menstrual product industry and instead encourages the acceptance of reusable menstrual products as a means to promote both a healthy sense of self and contribute to a sustainable future.