Los productos informativos y sus perspectivas retóricas: Un análisis de su impacto en la sociedad de la información

Objective: This article focuses on the analysis of information products from a rhetorical perspective and their scope as a broad and profound phenomenon within the framework of today's information society, where the principle of information and information assets encompasses any content that can be digitized. Methodological Design: The methodological approach was based on a non-experimental, cross-sectional study design characterized by data collection at a single point in time. This allowed for representative moments in the researchers' perceptions of the behavior of information products, without altering the non-experimental nature of the research.The literature review covered the last three years, placing current processes within the context of the information society and establishing keywords necessary for advanced study. Results and discussion: It is supported that in the information society, the impact of information products goes beyond the dissemination of facts. They interact strategically when they shape public discourse, mediate citizen participation, and shape perceptions, multiplying the value and influence of content as the number of connected users increases, a common reflection among the authors consulted. Conclusion: In a society where the amount of information available is overwhelming, it is essential to develop critical thinking skills to evaluate the quality and credibility of information products. It is necessary to question sources, identify biases, and analyze the rhetorical strategies used to persuade. Contributions: Information products and their significant impact on how people perceive the world and make decisions. They can influence public opinion, political and social attitudes, and consumer behavior. These are topics with diverse perspectives and warrant further research.