THE MEASUREMENT OF PERCEPTION AND ATTITUDES TOWARD INDUSTRY

A recent trend in various fields of human geography has been the advocation and incorporation of some of the psychologist's powerful behavioral postulates in order to explain human behavior and its possible spatial implications: This has arisen, in part, from the failure of normative and/or deterministic models to fully account for such patterns of behavior. At present, this behavioral approach to the study of geographical problems is still very much in its infancy and is characterized by a willingness to experiment with diverse techniques which were formerly considered to be foreign to the discipline, for example, note the approaches of such scholars as Garner' and Golledge: The present study has two major aims: 1) to examine how a group of University of Nebraska (Lincoln) students perceive Nebraska as a place to locate industry, and a place in which to settle down; and 2) to measure their attitudes toward industry' and how this is determined by their knowledge and perception of the same, thei r viewpoints on ecological problems, and their environmental conditioning.