Liderazgo docente desde la perspectiva de estudiantes de Mercadotecnia

The present research is framed within the theme of leadership, specifically university teaching leadership. The objective is to analyze the perception of a sample of students of the marketing career to assess the current situation, contrast it with previous studies and serve as a reference framework. It is developed under a non-experimental look, is quantitative, descriptive, and cross-sectional. We obtained relevant information collected through a questionnaire of 20 items divided into four dimensions and 3 reactive personal-academic information, highlighting that teaching leadership results, based on the Likert scale, within the range of important to very important for most of the surveyed students, noting that cases in which study subjects did not feel the same were isolated. As a conclusion, it is recommended to investigate in greater depth the line of research, analyzing in other cases the subject from the perspective of the students to contrast with management, administrative and teacher points of view.