Indicadores de competitividad en el emprendimiento turístico: un modelo sistémico del ecosistema

The article presents a systemic model of indicators to evaluate competitiveness in tourism entrepreneurship, specifically in the province of Manabí, Ecuador. This model was developed in five stages and seven phases, combining methods such as systematic literature review, case study, and the Delphi technique. Following the initial proposal, the model was adjusted through expert input, resulting in the inclusion of new indicators and the removal of less relevant ones. Final validation was done using specific criteria, leading to the selection of the most critical indicators. The result was a robust and validated model, ready for implementation in real-world settings, providing a comprehensive view of the entrepreneurial tourism ecosystem in Manabí. This model comprises six dimensions and eleven determinant factors, along with 25 indicators deemed crucial, offering an effective guide for decision-making in the tourism sector. The research concludes that the developed model reflects the specific conditions and circumstances of tourism entrepreneurship in the province, offering a useful tool for its development and continuous improvement