Hacia una economía social y solidaria: experiencias matlazincas

The objective of this research was to diagnose the organization "Experiencias Matlatzincas" in order to redesign its administrative and production processes, thereby achieving market competitiveness through strategies that promote the development and participation of the organization's partners. To conduct the organizational diagnosis, a JICA SME questionnaire was applied, which aims to measure the degree of business compliance. For theoretical support, the theory of the social and solidarity economy was used. Some of the proposals were to be allies of strategic diversification as a means to strengthen their position in the tourism market. From this perspective, not only does it increase tourist influx, but it also contributes to sustainable development and the empowerment of the local community.