Expert Video Blogging as a New Discourse of Poland’s National Media Policy

Digital technologies have changed many aspects of social life throughout the world and in Poland in particular. Among them is the reception of news, as well as various thematic interests of people. If in the era of analog television and wired radio, viewers and listeners could perceive only one point of view, one view of the surrounding world without the possibility of technically freely commenting on what they saw and heard, then digital reality dispersed the commenting component in the sessions of socio-technical communications and changed the discourse itself as a news medium, as well as thematic interests of the consumer audience. The changes consist primarily in the fact that each media event began to live not only as long as it sounded on the air or was broadcast, but also in the implementations of individual people — listeners, viewers, those who are interested out of interest and those who try to become a journalist themselves and not only political. Diversity of views, direct Internet broadcasts of mass events, binary streams, thematic webinars using communication platforms (YouTube, Facebook), crowdfunding services (Patreon), other experimental forms of communication between the source of information and its consumer, on the one hand, have become tools for the verification of any event, which was not personal, on the other hand, became tools and factors in the creation of fake news. The latter, as a rule, is implemented within the framework of a purposeful policy of forces unfriendly to Western civilization. Polish video blogging is an integral part of a similar pan-European one. It also presents all the challenges and merits that are inherent in the Occidental blog discourse and video discourse in particular as its integral part. The article examines aspects of expert video blogging as a new discourse of national Polish media policy.