Factores de competitividad. Pilares estratégicos para el éxito empresarial

The objective of the research was to describe the theoretical foundations of competitiveness. Methodologically, it is classified as documentary, under a bibliographic design. The information collection was carried out through the technique of documentary observation, where different theories from authors worldwide were gathered, as well as from specialized journals, the background of other research, and with this, the information was structured for analysis. The reading reveals that business competitiveness depends on multiple interconnected factors. Innovation is consolidated as a fundamental engine for organizational growth, enabling companies to develop attractive and sustainable value propositions. Likewise, service quality and customer loyalty emerge as essential pillars to ensure persistence in highly competitive markets. The digitalization of processes and the implementation of advanced technologies represent strategic opportunities to optimize operational efficiency and strengthen competitiveness.