E ora gli influencer sono anche agenti di commercio? Le multiformi sfaccettature delle attivita di content creator, youtuber, instagrammer, tiktoker ecc. e le conseguenti molteplici qualificazioni reddituali.

AND NOW INFLUENCERS ARE ALSO SALES AGENTS? THE MULTIFACETED NATURE OF THE ACTIVITIES OF CONTENT CREATORS, YOUTUBERS, INSTAGRAMMERS, TIKTOKERS, ETC. AND THE RESULTING MULTIPLE INCOME QUALIFICATIONS. Sentence 2615/2024 of the Court of Rome, labor section, has “created” a new figure of influencer, that of “influencer-commercial agent”. This decision has had a huge echo among commentators and scholars of the subject who have too often uncritically applied, to the entire category, the conclusions of the Roman Court relating, in truth, to a particular and specific case. The activity of social operators, and influencers in particular, cannot be classified only as commercial agency activity: the multifaceted facets of social operators give rise, in fact, to various contractual and, consequently, tax reconstructions.