El cuerpo fragmentado en la fotografía comercial de Leta Sobierajski

Throughout the history of commercial photography (especially product pho-tography), parts of the human body have been repeatedly used to hold or accompany the product, guide the viewer’s gaze or replace it, conveying meanings (through the mouth or the hands, although arms, legs and others, which are presented independently of the body, are also used). For this purpose, the female body has usually been used –although not only– which undergoes a process of objectification close to what we could call secular fetishism. The limb or part of the body, when disconnected from the rest, is transformed into a thing, deprived of what makes it human and allows for a sexualised and stereotyped gaze. This article aims to unravel the use that the designer and visual creator Leta Sobi-erajski makes of this resource in her commercial images through an analysis that starts from visual rhetoric and connects it with certain aspects of the genealogy of the grotesque fantastic and surrealism, as her work, although not overtly critical, we understand that it proposes alternative paths in its representation of the female body that are in tune with the objective of any commercial image without resorting to the objectification and sexualisa-tion of the same.