DIGITAL TRANSFORMATION OF BUSINESS PROCESSES AS THE BASIC WAREHOUSE FORMATION OF STRATEGY FOR ENTERPRISE DEVELOPMENT

The article examines the influence of information and digital technologies on the development of business processes of enterprises in the context of the transition to a digital economy, which is an urgent task for modern enterprises in a globalized world. The authors focus on theoretical and methodological approaches to the formation of business strategies aimed at increasing their competitiveness, efficiency and innovative potential, the key component of which is the digital transformation of business processes. The article emphasizes that digital technologies can fundamentally change the management structure, organizational culture and business models of enterprises. This transformation is not only a tool for optimization, but also an important prerequisite for ensuring sustainable growth of enterprises in a dynamic and competitive market environment. The influence of digital technologies on management processes, as well as methods of implementing information systems that allow optimizing management and ensuring the spread of advanced management experience, are considered separately. In particular, the importance of automation of business processes and technical re-equipment of enterprises is emphasized as a prerequisite for their sustainable development in conditions of rapid technological evolution. Attention is also paid to the role of the state in supporting the digital transformation of enterprises, which is reflected in the implementation of national digitization strategies. State policy in the field of digitization promotes the development of an innovative environment and the creation of digital ecosystems, which is an important factor for the further growth of enterprises and the increase of their innovative potential. The article also emphasizes the need to attract investments in research projects and the development of innovative solutions, which will contribute to increasing the productivity and sustainability of enterprises in the long term. Thus, the article highlights the current issues of digital transformation, which are critical for enterprises that seek to remain competitive and successful in the conditions of modern economic development.