Cultural Influence on the Decision-Making Processes of Individuals

There is a prominent gap in investigations on cultural experiences outside the Western, educated, industrialized, rich, and democratic societies (WEIRD) context. The significance of this study lies in its potential to expand our understanding of cultural influences on decision-making, encouraging intercultural relations, and inclusion, and offering positive social changes in our global society. This phenomenological study explored the cultural influence on the decision-making processes of individuals from non-WEIRD cultures, identifying the significant role culture plays in forming human behavior and cognitive processes when making decisions. The research questions explored the cultural influence on the decision-making processes of individuals framed within Hofstede’s cultural dimensions theory. The sample included 13 participants from six non-WEIRD countries: Puerto Rico, Jamaica, Bolivia, Haiti, Nicaragua, and Nigeria, who are 18 years or older, speak English as a second language, born and raised in their country of origin, at least until they were 18 years old, and have lived in the United States for less than 5 years. Interviews with participants identified three key themes: growth mindset, consciousness, and empowerment. Findings indicated key barriers, such as language and prejudice. Favorable factors included resilience and a growth mindset which influenced the participant’s decision-making process. The findings demonstrate the significant cultural influence on the decision-making processes of individuals. The implications affect several domains including theoretical perspectives, psychological practice, social attitudes, and the church. By conducting further research, a better understanding at a global level of the cultural influence on the decision-making processes of individuals can be gained.