Conexiones entre elementos compositivos de las artes plásticas y la gramática visual: un enfoque de creación gráfica publicitaria

The purpose of this article is to expose the relationship between the compositional elements that characterize the plastic arts and the visual grammar inherent to the field of graphic design, in the creation of persuasive and innovative graphic pieces since visual expression and effective communication come together to respond to the needs of the contemporary environment. Thus, from immersion in the collective imagination of the designer, an application guide was proposed and made that showed the importance of exploring art from the perspective of the elements of the image, with the purpose of using them as visual grammar in the compositions. graphics, thus generating a pedagogical tool that leads to redefining and expanding the horizon of creation.