Cultura organizacional y responsabilidad Social empresarial del sector de radiodifusión de Guayaquil

The objective of this research is to verify if there is a relationship between organizational culture and corporate social responsibility in companies of the broadcasting sector in Guayaquil. A correlational research was carried out through a non-experimental, cross-sectional design. Cronbach's Alpha coefficient was determined for Corporate Social Responsibility (0.984) and Organizational Culture (0.991). Spearman's correlation coefficient was used to correlate corporate social responsibility with the organizational culture of the broadcasting sector in Guayaquil. The results lead to the acceptance of this hypothesis, based on a correlation coefficient of 0.897, which is significant (Sig. <0.05). It is determined that there is a statistically significant correlation, at the 0.01 level (bilateral). This article shows the importance of the analysis of the organizational culture in the studied sector and its effect on the production, evolution and progress of the organizations