Competencias Digitales para la Transformación del Contador Público en Chetumal: Un Enfoque en Automatización y Análisis de Datos

In the context of the growing technological influence in the accounting sector, public accountants face the challenge of staying up-to-date to remain relevant in their field. In Chetumal, this professional interest is particularly important, as it allows accountants to offer high-quality services and maintain their competitiveness in the industry. However, research on the skills and aptitudes necessary for this purpose can face limitations, such as dispersed or limited data, which makes it difficult to obtain a comprehensive view of the situation. Furthermore, identifying how to develop and cultivate these skills can be complicated, and obtaining the participation of accountants can be challenging due to time constraints or a lack of trust in research. The main objective of this research is to analyze the essential qualities and skills of public accountants today, focusing on their professional competencies and capacities to adapt to change and technological innovation. During the current decade, the aim is to identify the key skills that public accountants must possess to face the challenges of a constantly evolving business environment. An accountant's skills are essential in the business and financial world, and identifying them can provide significant benefits for both the accounting profession and the business community. In a constantly evolving technological environment, it is crucial for accountants to develop advanced digital skills, such as cloud software management, data analysis, and automation, to remain essential in strategic and financial decision-making. Research in this area not only seeks to update professional skills but also contribute to business growth and innovation, highlighting the importance of continuing education and training in emerging technologies.