Caracterización del proceso productivo, postcosecha y comercial de la cadena de valor del plátano en Cerro de Ortega.

The agro-food chain of the Dwarf Giant banana variety (Musa AAA subgroup Cavendish), is considered one of the most important among the agricultural chains in the State of Colima; however, it faces problems such as the high cost of production inputs, disorganized producers, elevated number of intermediaries, price speculation, and loss and waste of fruit by work teams during the harvest and packing of bananas, because of failure to reach the quality demanded by the client. This research aims to analyze the production, post-harvest and marketing procedures of the Dwarf Giant banana value chain, in Cerro de Ortega, Tecomán, Colima, by describing the participating agents and calculating the average cost of production. To do this, semi-structured surveys were applied using non-probabilistic convenience sampling, taking into account the possibility of accessing the population in the study area. As a result, we managed to charactize production, commercial and post-harvest processes, while also calculating production cost per kilogram. This was $3.19 pesos per kilo, exceeding the average minimum sale price achieved by producers in the area, during the last year.