Attività outdoor nelle Aree protette: attitudine e consapevolezza nella co-creazione di una responsabilizzazione efficace [= Outdoor activities in Protected areas: fostering attitude and awareness for effective co-responsibility]

The surge in demand and interest for outdoor activities in protected areas represents a significant opportunity but at the same time a challenge to find a right balance between visitor expectations and the need to protect and preserve the natural values and unique features of these areas. The HUMANITA project focuses on the visitors, aiming to understand their attitudes and awareness of the potential impacts of their presence. The goal is to foster a process of conscious and shared responsibility. Behavioural environmental education aims at explaining and showcasing the negative effects of certain actions, whose causal links are often unknown to participants. It encourages a reciprocal dialogue between visitors and administrators, moving beyond mere attitudes and predispositions to a direct understanding of cause-and-effect relationships. Key words: protected area, outdoor activity, environmental impact, awareness.