As Práticas de Gestão da Inovação em uma empresa de base tecnológica: Um estudo de Caso de Spin-off universitário

This study had the general objective of investigating the main innovation management practices in a technology-based company, also seeking to identify its technological trajectory. The innovation management processes of organizations are strongly interrelated with the management tools used by the professional teams of these organizations and also how they are stimulated by their internal culture and management. This research is designed as a case study, and the research locus is a technology-based company created from the university spin-off. In the field research, 14 semi-structured interviews were carried out. Cooperation with the University and the influence of senior management are visible in the trajectory, relationships and training of the technical staff. A hybrid structure was identified in the tactical management of product and process development, activities are carried out systematically and include Strategic Portfolio Management, risk identification tools, monitoring of customers, the competitive and regulatory environment. Keywords: Innovation management; Innovation practices; spin off; Technological trajectory.