The art of rolling on Square Wheels : A qualitative study on managers’ role in communication and sensemaking in a heavy industry organization

This study explores how managers in a hierarchically structured industrial organization perceive their role in interpreting, communicating, and anchoring strategic decisions. The analysis is based on the theory of sensemaking (Weick et al., 2005) and draws on previous research in communicative leadership, engagement factors and organizational structure. Using a qualitative research design inspired by empirical phenomenology (Aspers, 2009), semi –structured interviews were conducted with managers at different hierarchical levels. Findings indicate that managers play an active role in translating strategic decisions into local operational contexts. They emphasize the importance of adapting communication to the target audience and fostering understanding, rather than merely transferring information. However, their efforts are challenged by structural barriers such as lack of time, meeting overload, and unclear mandates. Informal communication channels are often used as a supplement to formal systems, yet the organizational culture tends to limit opportunities for dialogue and feedback. The study concludes that communicative leadership in a hierarchical industrial setting requires more than established structures - it demands trust, clarity, and organizational support. When these factors are missing, managers’ ability to foster participation and shared understanding of decisions is weakened.