AI i fastighetsforvaltning : En kvalitativ studie om mojligheter, hinder och hyresgastacceptans i digitaliseringens tid

The real estate industry is going through a digital transformation, where new technologies like artificial intelligence (AI) and digital tools are starting to change how properties are managed. However, there is still uncertainty about how these technologies affect the daily work in the industry and especially how they are experienced by tenants. Earlier research has mostly focused on how technology can improve efficiency and sustainability, while the tenant’s point of view has often been left out. This shows a clear gap in knowledge, which this study aims to explore. Through qualitative interviews with people working in property management, the study looks at how digitalisation and AI are being used, what opportunities and challenges arise, and how these tools affect the relationship with tenants. The results show that while the technology offers many possibilities, it also requires structured data, internal knowledge, and clear communication to be fully useful. At the same time, tenant acceptance cannot be taken for granted, it needs to be understood, tested, and earned. This study adds important knowledge about the interaction between technology, organisations, and people in a changing industry.