Стратегічний підхід до управління економічною безпекою підприємства з урахуванням цінового позиціонування

The article examines the strategic aspects of enterprise economic security management, considering the necessity of price positioning of its goods in the market. In the course of the study, methods such as synthesis, analysis, and generalization, as well as comparison, graphical, and tabular methods, were applied. The purpose of the study is to substantiate strategic approaches to managing enterprise economic security, taking into account the need to adapt price positioning to the conditions of a competitive environment. The relevance of the study lies in the fact that, under current conditions of economic turbulence, economic security management must incorporate price positioning, as it directly influences both the enterprise’s income level and brand recognition. Rising production costs, driven by increasing prices for raw materials, supplies, and resources, force enterprises to revise their price positioning strategies to maintain market share and product competitiveness. At the same time, enterprise economic security management should be grounded in a strategic approach, as it enables the formation of long-term competitive advantages and resilience to future challenges and threats. The study identifies the role of price positioning in achieving an enterprise’s strategic economic interests through economic security management. It also explores the key features of a strategic approach to economic security. This article suggests considering the following strategies for enterprise economic security management, which take price positioning into account: survival strategy, limited growth strategy, and growth strategy. Within each of these strategies, corresponding price positioning directions are proposed. Future research will focus on further elaborating the identified problem and developing a comprehensive economic security system that integrates the proposed price positioning strategies.