ОЦІНКА МОТИВАЦІЇ ПРОФЕСІЙНОЇ ДІЯЛЬНОСТІ ТРЕНЕРІВ З БАСКЕТБОЛУ

Introduction. The study of professional motivation among basketball coaches gains particularrelevance in the context of modern sports development and young athletes' training.Special attention needs to be paid to examining the professional motivation of coachesworking with young athletes, as they have a powerful influence on developingpersonalities. In this context, the All-Ukrainian Youth Basketball League has emerged asa unique environment for studying coaches' professional motivation.The aim of the study to investigate the motivational framework of professional basketball coachesand determine its implications for youth team management.Material and methods: analysis and synthesis of scientific-methodological literature sources andinformative Internet data, "Professional Activity Motivation" questionnaire according toK.Zamfir's methodology modified by A.Rean, methods of mathematical statistics.Results. Statistical analysis of empirical data facilitated the identification of coaches' motivationalprofile structure, where internal motivation dominates with an indicator of 4.55 pointswith a standard deviation of 0.65, indicating a high level of professional maturity amongcoaching staff and their orientation towards self-realization in professional activities.External positive motivation, having an average indicator of 3.81 points with a standarddeviation of 1.04, demonstrates coaches' rational attitude towards material incentivesand career advancement. The minimal values were observed in external negativemotivation, registering at 3.05 points with a standard deviation of 1.05, which, inconjunction with elevated internal motivation indices, demonstrates the prevalence ofpositive motivational determinants in coaches' professional endeavors. Thismotivational configuration, as per K.Zamfir's methodological framework, exhibitssuperior potential for professional development relative to contexts dominated byexternal negative motivational factors.Conclusions. 52.38% of the studied coaches demonstrate an optimal motivational complex (IM >EPM > ENM), which is an indicator of a high level of professional competence andpsychological readiness to work with youth teams.