Техніка мовлення як основа професійної майстерності тележурналіста

The purpose of the research is to study the broadcasting technique as the basis of the professional skills of a TV journalist, in particular the main aspects of cinema in the profession of TV and radio journalist, to study communication techniques, methods, and tools, the ability to analyse and evaluate cinematographic works. To master the basics of combining an in-depth understanding of film narrative, communication skills, and different media production methods. The research methodology is based on the methods of analysis and synthesis – the influence of TV journalists on the quality of information transmission and interaction with the viewers is analysed; generalisation and systematisation of the collected information – based on the obtained data, recommendations for TV and radio presenters to improve their skills are formed, and the information base is systematised; comparative method – parallels are drawn between the work in different themes of the period, in the effectiveness and efficiency of the modern media space. The scientific novelty lies in the relevance of the chosen topic, as improvements in technology and access to media contribute to expanding the possibilities for the development of broadcast journalism. We are witnessing the emergence of new media using technologies that seemed unrealistic yesterday. The theme is very promising, as the demand for online media, webinars, streaming platforms, and the corresponding competitiveness is growing. Successful young people make up a significant part of the audience of broadcast journalism, so studying their needs is an important task for promoting rhetoricians. Conclusions. The article examines the means of cinematic art used by TV presenters for the proper professional performance of their work. The basics of combining the understanding of film narrative are mastered. The article analyses media professionals’ communication skills, which help ensure the quality of media projects and produce highly qualified speakers. The work aims to improve the knowledge of this specialty.