КОМПЕТЕНТНІСНИЙ ПІДХІД В УПРАВЛІННІ РОЗВИТКОМ КАДРОВОГО ПОТЕНЦІАЛУ

The article examines the conceptual framework of implementing the competency-based approach to the management of human resources development in modern organizations. The relevance of this approach in the context of dynamic changes in the labor market, the impact of technology and globalization, which require new approaches to human resource management, is emphasized. The author analyzes the evolution of the competency-based approach since its inception in the 70s and 80s of the twentieth century and characterizes its key principles, in particular, the focus on the formation of behavioral models necessary to achieve the strategic goals of the organization. This paper discusses how to build an enterprise capability model to plan development, assess efficiency, and improve employee competitiveness. The author describes the impact of labor market and technological changes on competency development, including the growing importance of continuous learning, the need for interdisciplinary competencies, and adapting to remote working. Special attention is paid to the use of digital technologies, such as talent management platforms, HR analytics and online training, which help to improve the efficiency of management decisions and provide a personalized approach to employee development. The focus of the article is also on the practical aspects of the implementation of a competency-based approach in organizations. Specifically, the article identifies competency assessment tools, methods of developing them, and methods of integrating the approach into the process of strategic human resources management. The author outlines the prospects for the use of the competency-based approach for the adaptation of organizations to the challenges of the modern business environment, the increase of flexibility and innovativeness of management processes. Recommendations for managers to integrate modern technologies and methods in order to improve the efficiency of human resources management are presented