Роль цифрових технологій у розвитку логістичної системи торговельного підприємства

The article highlights the main approaches to interpreting the essence of the concept of “digital technologies”, namely: instrumental, innovative and information-technological, which allowed giving the author's definition of this term. Factors were revealed that show relevance of logistics at the current stage of development of market relations. The essence of the logistics system of the trading enterprise was studied, the goal, objectives, main functions and principles of its functioning were determined. Information technologies that can be used in managing the logistics process of the trade enterprise were highlighted, namely: ERP, MRPII, CSRP, TMS, WMS, CRM, SRM, SCM and E- commerce systems, and their characteristics and automation objects are given. Digital technologies are described that allow trading enterprises to more effectively manage the logistics system, including artificial intelligence (AI), big data (Big Data) and analytical systems, Internet of Things (IoT), CRM and ERP systems, and blockchain technology.