Transformación digital y calidad del servicio: Estrategias administrativas para la captación y retención de usuarios en entornos virtuales

Digital transformation has significantly reshaped how organizations manage service quality, particularly in virtual environments. This study explores administrative strategies aimed at acquiring and retaining users through technology integration, innovative processes, and customer-centric approaches. A mixed methodology was employed, combining user surveys with comparative analysis of digital platforms, highlighting the relevance of personalization, agile response, and multichannel attention. Findings reveal that organizations with advanced digital integration achieve higher levels of user satisfaction and loyalty. The study concludes that digital transformation, when aligned with effective administrative policies, becomes a strategic asset for enhancing competitiveness in today's digital ecosystem.