Uncovering the Ripple Effect of Cyberbullying Victimisation on Social Media

Social media has transformed interpersonal communication with immense conveniences and opportunities, nevertheless, it also fosters increasing risks of cyberbullying. Research effort has been made in exploring the consequence after being cyberbullied from the victim’s viewpoint, yet it is lacking integration of findings across research disciplines. This review addresses the pressing gap and consolidates the existing knowledge of cyberbullying victimisation consequence. Our findings outline five intricate categories of consequences: psychological, online behavioural, offline behavioural, offline interpersonal, and societal. We discuss a potential ripple effect, with the psychological consequences considered as the primary disturbance to cyberbullying victims extending into other personal or external categories. This review also underscores a critical knowledge gap in investigating cyberbullying victimisation consequence through technological perspectives. Thus, we propose a future research agenda with four promising research avenues, particularly calling for attention from information system scholars.