THEORETICAL AND CONCEPTUAL BASIS OF ECOLOGICAL BUSINESS DEVELOPMENT

The state of development of ecological business in Ukraine today is characterized by a gradual increase in interest in sustainable development and the introduction of green technologies. The main obstacles remain imperfect legislation, lack of state support and funding, lack of proper infrastructure and insufficient level of environmental awareness among the population. In this context, there is also a need to develop theoretical and conceptual foundations that will help to clearly define approaches, principles and models of ecological business development. The purpose of the article is to determine the theoretical and conceptual foundations of the development of ecological business. The current state of development of ecological business in Ukraine is analyzed. It is noted that the development of ecological business is of key importance for the post-war reconstruction of Ukraine, as it contributes to the creation of a sustainable and environmentally responsible economy. It has been established that the development of ecological business can help Ukraine adapt to new international standards and requirements for sustainable development, which will contribute to the country's integration into global economic processes. The necessity and importance of researching the theoretical foundations of ecological business development in the context of the domestic economy has been proven. The components of the theoretical and conceptual foundations of the formation and development of ecological business are defined and revealed. The prospects for the development of ecological business in Ukraine are analyzed. Thus, ecological business is based on several key theoretical foundations, including the concept of sustainable development, the theory of natural capital, and the circular economy model. The conceptual foundations of the development of ecological business include the principles of ecological management, innovativeness and ecological technologies, as well as social responsibility of business. It is noted that for the further development of ecological business in Ukraine, a clear strategy is needed, which will include stimulating investments, improving legislation, developing infrastructure and increasing environmental awareness of society.