Sustainability on the Slopes:Skiers’ Perceptions of Environmental Sustainability in the Aosta Valley

Ski tourism plays a central role in the economy of Aosta Valley, Italy. However, while working in the region, I noticed that sustainability is not prioritized in everyday operations despite the area’s location on the border of Switzerland, where sustainability initiatives seem to be more advanced. Discussions with locals and tourists revealed varying perceptions of climate change and its impact on ski tourism in the region, which lead to a need of further research. This paper explores skiers’ perceptions of sustainability in the Aosta Valley, focusing on climate change impacts on tourism practices. The study draws on qualitative interviews with skiers who have worked in the area at least for one winter season. The study examines environmental concerns, such as declining snowfall, glacier retreats, and changing weather patterns, emphasizing their effects on ski tourism. It explores skiers' attitudes towards sustainable practices, including ski resorts' efforts to promote environmental sustainability. This study explores the barriers to adopting sustainable behavior, such as accessibility and lack of information, and highlights the importance of stakeholder engagement. The findings contribute to understanding the relationship between climate change and ski tourism, offering insights for policymakers and industry stakeholders in mountain regions.