Pakistan’s 10 Billion Tree Tsunami : An intermedial Analysis

Climate change is a global phenomenon impacting some countries more than others. Pakistan is on the high-risk index for climate change and its resulting crises in South Asia. As a result, the government of Pakistan has opted for climate action against its climate challenges. The Ten Billion Tree Tsunami (TTBTT), a mega afforestation project initiated in 2019, was recognized internationally as an ambitious project for climate action. It is important to note that the political changes in the country, resulting in a new government, did not affect the project. The new government adopted the Ten Billion Tree Tsunami (TTBTT) under the ‘Green Pakistan Program’ 2023-2024 and is continuing this afforestation drive under the Ministry of Climate Change. The government of Pakistan and its stakeholders recognize the importance of communicating the urgency of climate-induced challenges, and the media has a pivotal role in making this possible. This thesis aims to investigate, with the case study of The Ten Billion Tree Tsunami (TTBTT), how climate change is communicated to media receivers with an ecocritical approach. The study analyzes how specific intermedial forms shape the communication of climate challenges to the public in Pakistan and internationally. The study uses an intermedial approach to analyze ecocritical communication and understand the material affordances of media forms shaping communication. Three primary sources with different media types based on Pakistan's climate are selected to investigate how the affordances of these media products shape and impact climate change communication.