Myuphoria Festival Design

My original concept behind the name was to combine the captivating presence and storytelling of the muses in Greek mythology and merge it with the feeling of euphoria. My branding also ties into folklore and the seductive nature of sirens. The siren’s call becomes my own design language, incorporating seafoam textures—playing on the idea of a siren’s passing—with a warm color palette intentionally meant to be unconventional for imagery surrounding sirens. My work is based on the themes of wayfinding, mythology, and immersive design. This festival branding was purposefully designed to create a space where people can lose themselves and rediscover something new. The names listed on the setlist are all fictional and are similar to names of alternative rock/alternative pop bands and artists in the 90s. Instead of going down the illustrative route, I decided to play around with photo manipulation and strong typographic hierarchy to guide the audience/crowd around the festival grounds seamlessly. Wayfinding and signage aren’t just practical tools for the audience, but they are also an extension of their experience. In my mobile app design for Myuphoria, I prioritized a functional map for the festival-goer to refer to throughout the festival. Functions on the app include directions to the nearest water stations, medical station, food vendors, stages, bathrooms, VIP areas, lost & found, and accessible resting areas. These are all essential for a variety of festival-goers to get the most optimal care and be aware of all the resources they need just on their phone.