Modeling the Effect of Integrating Augmented Reality on Construction Lifecycle in Nigeria Using Partial Least Square Structural Equation Modelling (PLS-SEM)

Purpose – This study assesses the effect of Augmented Reality (AR) adoption on construction lifecycle to provide insight to drive digital transformation of Nigeria’s construction sector Design/Methodology/Approach - This study used a quantitative approach, with questionnaire administered to professionals in the Nigerian construction industry using snowball sampling method. The collected data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) for thorough assessment of relationships between variables. Findings - The findings of this study support the conceptual framework established. It showed that incorporating AR throughout the construction lifecycle can improve the construction process. Research limitations/implications – The study was conducted in Nigeria using a cross-sectional study. The study has implications for local construction practices and the broader discussion on challenges and potential solutions in the national construction sector. Practical implications - The results of this study will greatly benefit professionals, practitioners, and other stakeholders in the Nigerian construction industry by providing valuable insights into the potential of AR applications for enhancing value for money throughout the construction process. Originality/Value – This paper conducted a study that developed and assessed a conceptual framework based on Technology Adoption Model and Diffusion of Innovation Theory. The findings have substantial ramifications for the construction industry, as they offer opportunities for improving the construction process. These findings are significant for researchers investigating the potential impacts of AR on the construction lifecycle.