Microlearning y las competencias específicas de los colaboradores del área de ventas de una empresa farmacéutica

The objective of this research is to determine the relationship between Microlearning and the specific competencies of employees in the sales area of a pharmaceutical company. The study used a cross-sectional non-experimental design with a quantitative approach, correlational level of research. There was a sample of 30 employees from the sales area of a pharmaceutical company, to whom a questionnaire was applied to collect data. The results allowed us to conclude that the Microlearning learning modality is directly, positively and significantly related to the development of specific competencies of collaborators. This study supports the effectiveness of Microlearning as a training strategy that optimizes the development of skills in the sales area, which can be key to improving performance and productivity in the pharmaceutical sector.