Moda y consumo en clave de infancia y adolescencia

This article aims to contribute to the debate regarding the importance of incorporating the approach of protection and promotion of the rights of children and adolescents in fashion as well as in commercial relations and consumer communication campaigns. Fashion is considered as a usage, custom, set of guidelines, which is applied at a given time, in a society, by the majority of people. Fashion determines consumption, an activity that must be regulated by the consequences it has, not only in commercial traffic but in the social and cultural life of a population. Now, children and adolescents, as subjects of law, have had and continue to have an important participation in fashion and consumer relations, therefore, they deserve comprehensive protection that avoids any type of vulnerability to their rights. For this reason, this article analyzes how fashion is an issue that affects the integral development of the child to the extent that it does not consider the legal principles of protection of the subject of rights to whom it approaches.