La servidumbre voluntaria en tiempos neoliberales: del sujeto neosacrificial a las posibilidades de desidentificación

The text addresses voluntary servitude within the context of neoliberalism, analyzing how contemporary power devices shape subjectivities that willingly submit to systems of domination. It suggests that servitude is not imposed, but rather the subject accepts their role through identifications that bind them to forms of sacrifice and pleasure. In this process, a neosacrificial subjectivity emerges, promoted by devices such as media and social networks, which reinforce subordination. Despite the apparent total capture of the subject, the possibility of disidentification is emphasized, understood as the capacity of individuals to question and de-naturalize their position of servitude. In this sense, the potential of artistic and cultural practices is highlighted as tools for challenging the established order, triggering reflections that can promote a break with dominant identifications and open pathways toward new forms of subjectivity.