La Inteligencia Artificial para el alcance de las Decisiones Estratégicas en las Medianas Empresas de Machala

The present qualitative research aims to analyze the impact of artificial intelligence (AI) on strategic decision-making to identify the competitiveness of medium-sized enterprises in the city of Machala. A review of scientific articles, specialized journals, and academic studies published in the last five years (2020-2024) was conducted, along with an analysis of data from the Superintendency of Companies, Securities, and Insurance, to accurately represent the reality of these companies in the local context. In Machala, there are 171 medium-sized enterprises, which play a fundamental role in economic dynamization and job creation in the region. However, many of these companies face challenges in adopting advanced technologies due to limitations in infrastructure, high implementation costs, and lack of trained human talent.The study found that AI implementation in medium-sized enterprises has a significant impact on process optimization, improved decision-making, and increased competitiveness. AI enables task automation, better data management, and predictive analysis, providing companies with a strategic advantage by anticipating market demands, reducing operational costs, and enhancing organizational efficiency.