IMPACT OF INFORMATION EXPOSURE ON MATERNAL DECISIONS: A STUDY OF CESAREAN DELIVERY

This study examines the impact of information exposure, mainly through newspapers, radio, and television, on maternal decisions regarding cesarean delivery in Bangladesh. Using data from the 2017 Demographic and Health Surveys (DHS) and logistic regression analysis of 5,186 observations, we identify key predictors of cesarean delivery. The strongest predictor is a history of cesarean birth, with subsequent pregnancies showing higher odds of cesarean delivery. Additionally, greater exposure to information through media is significantly associated with an increased likelihood of opting for cesarean delivery. Other factors, such as maternal weight, also contribute to a lesser extent. The findings highlight the crucial role of media exposure in shaping maternal decisions and emphasize the need for targeted health education, including counseling on vaginal birth after cesarean (VBAC). These insights can inform maternal health policies aimed at optimizing cesarean delivery rates and improving maternal and child health outcomes.