Identifying The Innovation Capabilities Of Information And Communication Technologies Companies in the Context of an Emerging Country

In recent years, the rapidly changing landscape of society and the economy has compelled organizations to adapt and innovate. Information and communication technologies (ICTs) have seen significant advancements in hardware and software. However, many companies within the ICT sector often overlook the need to infuse innovation into areas beyond ICT development and infrastructure. This study evaluates the innovation capabilities of medium-sized enterprises providing Information Technology Service Management (ITSM) in Medellín, Colombia. Utilizing a structural equation model, the study examined causal variables related to competitiveness and innovation capacity. Of the 42 variables considered, seven, including corporate branding evaluation, sustainable development, and improvisation capability, showed results below the normal threshold. The ICT sector, focused on the development and provision of technological and Industry 4.0-related services, continuously evolves. This model contributes to assessing and achieving that objective.