The Future of Networking: AI's Potential to Augment Professional Networking

Professional networking is a critical component of career advancement, offering access to opportunities, mentorship, and professional growth. As artificial intelligence (AI) becomes increasingly integrated into various aspects of business and personal life, this paper looks into its potential to enhance professional networking. Through semi-structured interviews with professionals from diverse industries, this research investigates current networking practices, the perceived benefits and drawbacks of AI in networking, and how individuals believe AI could influence their professional relationships. The study reveals that while all participants acknowledge the importance of networking, each expressed frustrations with certain aspects of the process. There is a strong consensus that AI could significantly improve networking by automating routine tasks, enhancing communication, and expanding one's network reach. Participants highlighted concerns about the risk of diminishing personal touch and privacy concerns. AI has the potential to enable professionals to forge meaningful connections and achieve greater career success.

Publication Details

Journal
Journal of the Association for Information Systems
Published
2025-08-15
Primary Topic
Cyberloafing and Workplace Behavior
Type
article
Field-Weighted Citation Impact
0.00
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article

The Future of Networking: AI's Potential to Augment Professional Networking

Journal of the Association for Information Systems
Cyberloafing and Workplace Behavior
article

The Future of Networking: AI's Potential to Augment Professional Networking

article en

Abstract

Professional networking is a critical component of career advancement, offering access to opportunities, mentorship, and professional growth. As artificial intelligence (AI) becomes increasingly integrated into various aspects of business and personal life, this paper looks into its potential to enhance professional networking. Through semi-structured interviews with professionals from diverse industries, this research investigates current networking practices, the perceived benefits and drawbacks of AI in networking, and how individuals believe AI could influence their professional relationships. The study reveals that while all participants acknowledge the importance of networking, each expressed frustrations with certain aspects of the process. There is a strong consensus that AI could significantly improve networking by automating routine tasks, enhancing communication, and expanding one's network reach. Participants highlighted concerns about the risk of diminishing personal touch and privacy concerns. AI has the potential to enable professionals to forge meaningful connections and achieve greater career success.

Journal of the Association for Information Systems
Openalex Percentile: Top 30%
Cyberloafing and Workplace Behavior
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