From Farm to Friend: Fostering Compassion toward Farmed Animals through Design

This thesis explores how human compassion for farmed animals can be fostered through design. By analyzing the existing language, imagery, and social norms surrounding animal commodification, the research highlights the root of the issue: how humans perceive farmed animals in relation to themselves. Understanding how humans view and think about farmed animals is important for creating a message that disrupts these existing norms. The culmination of this thesis is a campaign, "From Farm to Friend" which is designed to be approachable and informative, encouraging the audience to have compassion for farmed animals and change their perception, from farm--to friend.