2025-03-27 Employer Branding: Advocacy & Ambassadorship

David Perry, D.ODC, shares the inspiring story of his dissertation experience and its impact on his career. A 2024 graduate of the Doctorate in Organization Development & Change program, David's dissertation examined the predictors, factors, and motivations influencing brand advocacy and ambassadorship among employees.

Publication Details

Journal
ScholarWorks@BGSU (Bowling Green State University)
Published
2025-03-27
Primary Topic
Employer Branding and e-HRM
Type
article
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article

2025-03-27 Employer Branding: Advocacy & Ambassadorship

ScholarWorks@BGSU (Bowling Green State University)
Employer Branding and e-HRM
article

2025-03-27 Employer Branding: Advocacy & Ambassadorship

article en

Abstract

David Perry, D.ODC, shares the inspiring story of his dissertation experience and its impact on his career. A 2024 graduate of the Doctorate in Organization Development & Change program, David's dissertation examined the predictors, factors, and motivations influencing brand advocacy and ambassadorship among employees.

ScholarWorks@BGSU (Bowling Green State University)
Openalex Percentile: Top 41%
Employer Branding and e-HRM
OpenAlex
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2025-03-27 Employer Branding: Advocacy & Ambassadorship · ScholarWorks@BGSU (Bowling Green State University) (2025) | TGRS Research Map | TGRS