Estrategia comercial para impulsar las exportaciones de harina de pescado ecuatoriano frente a Perú hacia el mercado chino 2024

The present study focuses on boosting exports of Ecuadorian fishmeal to Peru for the Chinese market in 2024, through the implementation of a commercial strategy based on a benchmarking study. The research is carried out in a quantitative integrated approach from a pragmatic position based on the theory of complementarity. The theoretical methods used in this research included historical - logical, analytical - synthetic, inductive - deductive, hypothetical - deductive, theoretical and systemic modelling with the purpose of providing a comprehensive and rigorous framework for studying Ecuadorian fishmeal exports to Peru to the Chinese market. As for the empirical method, the study of classical documents was implemented, which served us to obtain statistical data and finally, the professional method was considered the expert criterion. The expected results of this research show that the use of a benchmarking study allows to identify the strategies implemented by its main competitor, Peru towards the Chinese market.