Environmental Consciousness and Adoptionof Green Banking Services

This articleexplores the relationship between customer awareness and the adoption of greenbanking services at the State Bank of India (SBI) in the Malabar region.The outcome reveals the factors influencing the adoption of these services and the associations between customer awareness and the adoption of Green Banking Services (GBS) in SBI. The SBI has implemented various green banking services to reduce the environmental impact.Customer awareness of these green banking practices is significant, with studies indicating that most customers are familiar withsuch services. However, the adoption rate can vary based on customer age and awareness. In the Malabar region, exploring this relationship would involve assessing how aware customers are of these services and how likely they are to adopt them, potentiallyinfluenced by factors such as age, education, and environmental consciousness.