Entrenamiento Personalizado: Servicio destacado en los Centros de Acondicionamiento Físico

In the field of fitness, the emergence and establishment of the personal trainer has evolved, becoming one of the key trends in the physical activity and sports sector. Since its inception, it has played a significant role in training processes, responding to the needs and characteristics of users. The objective of this study is to identify the relevant features of personal training that contribute to its recognition as a prominent service within fitness centers. Based on a theoretical review and user perception surveys, the study identifies the skills and competencies that support the positioning of personalized training. It concludes that this service, through humanized processes, addresses movement and corporeality from the principle of individualization. Nevertheless, further efforts are needed to position personal training more firmly within the health and wellness domain.