COVID-19 through Bolsonaro's speech : old sources for a new disease

In the context of Brazil's alarming COVID-19 death toll, metaphors in the discourse of former President Jair Bolsonaro seemed to minimize the magnitude of the pandemic scenario. Our goal is to analyse his use of figurative language in response to the widespread transmission of the virus in Brazil. We departed from the hypothesis that war, religion, and health mappings would be plentiful inBolsonaro’s speeches, considering his military past, religious beliefs, and the current pandemic. Our corpus consists of excerpts from Bolsonaro’s public speeches, ranging from March 10th, the day thes subject started to be addressed on the government website, to mid-August 2020, when Brazil surpassed 100,000 deaths. Bolsonaro's metaphorical utterances regarding COVID-19 were identified using the Metaphor Identification Procedure (Pragglejaz Group, 2007). In our results, WAR, a common source domain in politics, was one of the most used ones by Bolsonaro to talk about COVID-19 and its consequences. Linguistic instantiations of health and religious source domains were not frequent. Instead, religious beliefs came up as a frame that often underlies his speech. Moreover, results point to the possibility that Bolsonaro's speeches instantiate the Strict Father Model (Lakoff, 1996; 2004), a framework that describes conservative politics in the US.

Publication Details

Journal
Lume (Universidade Federal do Rio Grande do Sul)
Published
2025-01-01
Primary Topic
Language, Metaphor, and Cognition
Type
article
Field-Weighted Citation Impact
0.00

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article

COVID-19 through Bolsonaro's speech : old sources for a new disease

Lume (Universidade Federal do Rio Grande do Sul)
Language, Metaphor, and Cognition
article

COVID-19 through Bolsonaro's speech : old sources for a new disease

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Abstract

In the context of Brazil's alarming COVID-19 death toll, metaphors in the discourse of former President Jair Bolsonaro seemed to minimize the magnitude of the pandemic scenario. Our goal is to analyse his use of figurative language in response to the widespread transmission of the virus in Brazil. We departed from the hypothesis that war, religion, and health mappings would be plentiful inBolsonaro’s speeches, considering his military past, religious beliefs, and the current pandemic. Our corpus consists of excerpts from Bolsonaro’s public speeches, ranging from March 10th, the day thes subject started to be addressed on the government website, to mid-August 2020, when Brazil surpassed 100,000 deaths. Bolsonaro's metaphorical utterances regarding COVID-19 were identified using the Metaphor Identification Procedure (Pragglejaz Group, 2007). In our results, WAR, a common source domain in politics, was one of the most used ones by Bolsonaro to talk about COVID-19 and its consequences. Linguistic instantiations of health and religious source domains were not frequent. Instead, religious beliefs came up as a frame that often underlies his speech. Moreover, results point to the possibility that Bolsonaro's speeches instantiate the Strict Father Model (Lakoff, 1996; 2004), a framework that describes conservative politics in the US.

Lume (Universidade Federal do Rio Grande do Sul)
Conselho Nacional de Desenvolvimento Científico e Tecnológico, Universidade Federal do Rio Grande do Sul
Good health and well-being
Openalex Percentile: Top 44%
Language, Metaphor, and Cognition
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COVID-19 through Bolsonaro's speech : old sources for a new disease · Lume (Universidade Federal do Rio Grande do Sul) (2025) | TGRS Research Map | TGRS