CASE STUDY ON THE ANALYSIS OF THE POTENTIAL AND AGROTURISM ACTIVITY OF A GUESTHOUSE IN THE MUNICIPALITY OF TURCINEȘTI - GORJ, ROMANIA, IN THE PERIOD 2019-2024

The case study started from the premise of presenting a real and viable possibility of practicing a profitable and sustainable family economic activity, by implementing and developing a rural tourism or agrotourism activity in the area. The first part presents the rich natural tourist heritage of the area bordering Turcinești commune, which can constitute an essential advantage in the implementation and development of such activities specific to the authentic rural space of Gorj County, Romania. As can be seen from the results obtained, the activity of agrotourism and rural tourism can be viable solutions for reconversion and revitalization of the workforce and economic activities in the Gorj area, which has been particularly hard-pressed in recent decades, due to the closure of most economic activities. In addition to the exceptional natural tourist potential, the study demonstrated that the area also has a series of rich and valuable anthropic tourist attractions that can constitute a real magnet in attracting tourists. From the analysis of the situation of agritourism activity in the area, we came to the conclusion that it developed more strongly especially after 2000, primarily focusing on qualitative aspects, but also neglecting aspects regarding the promotion and popularization on a wider scale of the rich and original tourist offer that this area has.