BUGRURAL: Aplicando os princípios do Design Centrado no Humano (HCD) no desenvolvimento de uma solução para o manejo de pragas na agricultura

Insect pests pose a significant challenge to agriculture, leading to substantial losses in global production. To address these economic and environmental impacts, innovative solutions are crucial, moving beyond the continuous use of pesticides, which has detrimental effects on health and the environment. Precision agriculture, with its advanced tools, offers a promising approach for effective pest monitoring e control. However, traditional manual monitoring is often inefficient and prone to errors. This study explores the application of Human-Centered Design (HCD) as an innovative methodology to develop more effective, user-centered solutions for pest monitoring. HCD, which involves the phases of inspiration, ideation, and implementation, is particularly suited for creating solutions that meet users' real needs and are both feasible and desirable. The proposed solution is BugRural, a software prototype aimed at enhancing the accuracy of pest monitoring using accessible and intuitive technologies. This project represents a digital social innovation intended to positively impact the agricultural sector, aligning with the United Nations' Sustainable Development Goals (SDGs): SDG 2 (food security and sustainable agriculture), SDG 3 (health and well-being), SDG 9 (sustainable infrastructure and innovation), and SDG 12 (sustainable consumption and production patterns).