Штучний інтелект та персональні дані: захист приватності в цифровому середовищі

This paper focuses on the current risks associated with the use of artificial intelligence (AI) in processing personal data (PD), particularly about individuals’ privacy and confidentiality rights. The paper identifies and examines specific areas of artificial intelligence data processing and discusses how modern trends and threats to data protection impact the development of a robust regulatory framework for managing such technologies. The analysis of Ukraine’s digital transformation journey and specific cases of privacy rights violations through artificial intelligence globally has highlighted unauthorized access to data and insufficient preventive measures for information protection. These issues have been found to harm information security and economic stability. Despite this, there has been a notable trend on online platforms to label content created with the assistance of artificial intelligence. The paper delves into the legal nature of artificial intelligence and the need for an interdisciplinary approach involving both legal mechanisms and technological tools due to the complexity of the data it uses. Furthermore, artificial intelligence is shown to play a crucial role in updating legal regimes, particularly in information security, personal data protection, and individual privacy. Given this, the main shortcomings of the national legislation on the protection of PD have been considered. The national strategy for regulating artificial intelligence has been analyzed, and ways of solving key problems in these fields have been proposed. A separate point was noted in the draft laws on protecting personal data in Ukraine and how they align with European data protection standards in the context of developing artificial intelligence. Also, for comparison, strategies for developing artificial intelligence through the prism of international experience are presented, and European legislation on data protection (General Data Protection Regulation) and the EU Act on AI are processed to identify the main points of their relationship.