Стратегічні аспекти регіонального розвитку агротуризму

The article is devoted to the study of strategic aspects of agrotourism development at the regional level. The current processes of transformational changes that are currently taking place within the national and regional economic systems outline the need to formulate promising directions and substantiate strategic approaches to ensuring territorial development, in particular, priority areas and types of economic activity, among which agritourism activity takes a significant place. The prerequisites for the effective functioning of the agritourism sector at the regional level, in particular in the Zakarpattia region, are investigated. The significance of the existing potential for the development of recreation and tourism in Zakarpattia promotes and will continue to promote the development of various types of tourism, including agritourism, will enhance the intensification of tourist flows, and will affect the possibility of attracting investment resources for the development and modernisation of the region's tourism infrastructure system. The author emphasises the importance of combining the interests and efforts of tourism service providers, which enhances the synergistic effect, provides opportunities to attract new participants in the process, creating a brand of a tourism product, expanding services and tourist attractions, promoting and promoting them in the tourism market. There is a need to create an agro-industrial cluster on the basis of the Institute of Agrarian Resources and Regional Development (Velyka Bakta village, Berehove district, Zakarpattia region), which will allow combining the interests of many participants in this process, including organisations, transport and logistics, marketing and sales systems, consulting companies, innovation and research centres, banking institutions, non-governmental (public) organisations, members of territorial communities, and stakeholders in the development of agritourism. The use of this approach will make it possible to provide for the strategic promotion of a product or a tourist service provided in a certain territory, taking into account its identity, integrity, authenticity, in compliance with the original and ancient traditions and customs of local residents.